Privacy Policy

RAISING THINKERS PTY LTD

Trading as Raising Thinkers

Last updated: May 2025

01

Introduction

Raising Thinkers Pty Ltd (ABN: [Insert ABN]), trading as Raising Thinkers ("we", "us", "our"), is an Australian company based in Adelaide, South Australia. We provide educational programs, resources, and content designed to support parents and their children through the transition from primary school to secondary school.

We are committed to protecting your privacy and the privacy of your children. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and the Australian Children’s Online Privacy Code (once in effect from December 2026).

Because our programs involve content created for children aged 10–13, we take additional care in how we handle information related to minors. Please read this policy carefully. By accessing our website, downloading our resources, or enrolling in our programs, you agree to the practices described in this policy.

02

Information We Collect

2.1 Information You Provide Directly

When you interact with our website, download our free resources, enrol in our programs, or contact us, we may collect:

Your name and email address — when you download a free guide, subscribe to our email list, or purchase a program
Payment information — when you purchase a program (processed securely through Stripe; we do not store your credit card details)
Your child’s first name and age range — only if you voluntarily provide this when enrolling in a program, so we can tailor the experience to the appropriate age group
Feedback, testimonials, and survey responses — when you voluntarily share your experience with our programs
Communication records — when you contact us via email, social media, or other channels

2.2 Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies and similar technologies:

Device and browser information — device type, operating system, browser type
Usage data — pages visited, time spent on pages, click patterns, referring URLs
IP address and general location — used for analytics and to understand which regions our audience is located in
Advertising data — if you arrive via a Facebook or Instagram ad, the Meta Pixel may collect data about your interaction with our ad and website (see Section 7)

03

Children’s Privacy — Our Special Commitments

Because The Bridge Program includes content designed for children aged 10–13, we take the following additional steps to protect children’s privacy. We consider these commitments to be among the most important in this entire policy.

3.1 We Do Not Collect Personal Information Directly from Children

Our programs are purchased and managed by parents or guardians. Children access course content through their parent’s account. We do not require children to create their own accounts, provide their email addresses, or submit any personal information to access our content. There are no child-facing forms, logins, or data collection points anywhere on our platform.

3.2 We Do Not Advertise to Children

All of our marketing, advertising, and email communications are directed exclusively at parents and guardians. We do not run ads targeting children, and we do not use children’s data for any advertising, profiling, or targeting purpose.

3.3 We Do Not Track Children’s Online Activity

We do not use cookies, analytics, or tracking technologies to monitor or profile children’s behaviour. Any analytics tools on our website (such as Google Analytics or Meta Pixel) track parent interactions only. Children’s content is delivered through the parent’s account, and no individual child activity data is recorded, stored, or analysed.

3.4 We Do Not Share Children’s Information with Third Parties

If a parent voluntarily provides their child’s first name or age during enrolment, this information is used solely to personalise the course experience. It is never shared with third parties, used for marketing, or combined with any other data source.

3.5 Parental Consent and Control

Because all accounts are managed by parents, the act of enrolling in our program and providing information constitutes parental consent for any limited data associated with their child’s participation. Parents may request access to, correction of, or deletion of any information related to their child at any time by contacting us at [email protected].

3.6 Compliance with Australian Children’s Online Privacy Code

We are committed to complying with the Australian Children’s Online Privacy Code when it comes into effect in December 2026. Our current practices are designed to meet or exceed the requirements being developed under this Code, including the principles of data minimisation, best interests of the child, and age-appropriate privacy protections.

04

How We Use Your Information

We do not sell, rent, or trade your personal information. We may share limited information with the following categories of trusted service providers, solely for the purposes described in this policy:

To deliver our programs and resources — including sending you purchased course content, free guides, and companion materialsYour name and email address — when you download a free guide, subscribe to our email list, or purchase a program
To communicate with you — including sending email sequences related to content you’ve downloaded or purchased, responding to your enquiries, and providing customer support
To send you helpful content — including tips, tools, and resources related to the primary-to-secondary school transition (you can unsubscribe at any time)
To process payments — securely through our payment processor, Stripe
To improve our programs — using aggregated, de-identified data to understand how families engage with our content and where we can improve
To run advertising — using tools such as the Meta Pixel to measure ad performance and reach parents who may benefit from our programs (see Section 7)

05

How We Share Your Information

Course platform provider (e.g., Kajabi or Teachable) — to host and deliver our program content and manage enrolments
Email marketing provider (e.g., ConvertKit) — to send you email communications and manage your subscription preferences
Payment processor (Stripe) — to securely process your payments
Analytics and advertising platforms (Google Analytics, Meta/Facebook) — to measure website traffic and ad performance
Website hosting provider — to host and serve our website

All service providers are contractually obligated to handle your information securely and only for the purposes we specify. We require that none of our service providers use your personal information for their own marketing purposes.

06

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve your experience and to understand how visitors interact with our site. Cookies are small text files stored on your device when you visit our website.

Types of Cookies We Use

Essential cookies — required for our website to function properly (e.g., maintaining your session when logged in)
Analytics cookies — help us understand how visitors use our website (e.g., Google Analytics)
Advertising cookies — used to measure the effectiveness of our advertising campaigns (e.g., Meta Pixel)

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more information about cookies, visit www.allaboutcookies.org.

07

Meta (Facebook) Pixel

We use the Meta Pixel on our website to measure the effectiveness of our Facebook and Instagram advertising campaigns. The Meta Pixel collects data about how you interact with our website after clicking on one of our ads, including pages visited and actions taken (such as downloading a free guide or making a purchase).

Important points about our use of the Meta Pixel:

The Pixel is used to measure ad performance and to reach parents who may benefit from our content. It is never used to track, target, or profile children.
All ads and Pixel-driven audiences target adults aged 33 and older.
Data collected by the Meta Pixel is governed by Meta’s own data policy. You can learn more and manage your preferences at www.facebook.com/privacy.
You can opt out of Meta’s tracking by adjusting your ad preferences in your Facebook settings or by using a browser-based opt-out tool.

08

Data Security

We take reasonable steps to protect the personal information we hold from misuse, interference, loss, unauthorised access, modification, and disclosure. These measures include:

Using SSL/TLS encryption on our website and all data transmissions
Processing payments through Stripe, which is PCI-DSS Level 1 compliant
Limiting access to personal information to authorised personnel only
Using secure, reputable service providers for hosting, email, and course delivery
Regularly reviewing our data handling practices

While we take all reasonable precautions, no method of electronic transmission or storage is 100% secure. If you become aware of any security breach, please contact us immediately at [email protected].

09

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Specifically:

Email subscribers: We retain your email address until you unsubscribe. Upon unsubscribing, your email is removed from our active mailing list within 30 days.
Course customers: We retain your purchase and enrolment records for as long as you have access to the program, plus an additional period as required for accounting and tax purposes (typically 5 years under Australian tax law).
Children’s information: Any voluntarily provided child information (such as a first name) is retained only for the duration of the active enrolment. Parents may request deletion at any time.
Website analytics data: Aggregated, de-identified analytics data may be retained indefinitely for business improvement purposes.
Using SSL/TLS encryption on our website and all data transmissions

10

Your Rights

Under the Australian Privacy Principles and applicable law, you have the following rights:

Access: You may request access to the personal information we hold about you or your child.
Correction: You may request that we correct any inaccurate or incomplete personal information.
Deletion: You may request that we delete your personal information or your child’s personal information, subject to any legal obligations we have to retain certain records.
Unsubscribe: You may unsubscribe from our email communications at any time by clicking the unsubscribe link in any email, or by contacting us directly.
Complaint: If you believe we have breached the Australian Privacy Principles, you may lodge a complaint with us (see Section 13) or with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

11

Overseas Disclosure

Some of our service providers are located outside Australia, including in the United States (e.g., Stripe, ConvertKit, Kajabi/Teachable, Meta, Google). When your personal information is transferred to these providers, we take reasonable steps to ensure they comply with the Australian Privacy Principles or are subject to a substantially similar privacy regime. By providing us with your personal information, you consent to this overseas disclosure.

12

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service providers. When we make material changes, we will update the “Last updated” date at the top of this policy and, where appropriate, notify you by email. We encourage you to review this policy periodically.

13

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have a concern about how we’ve handled your personal information, please contact us:

Raising Thinkers Pty Ltd

Trading as Raising Thinkers

Email: [email protected]

Address: Adelaide, SA 5000, Australia

We aim to respond to all privacy-related enquiries within 30 days. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner:

Office of the Australian Information Commissioner (OAIC)

Website: www.oaic.gov.au

Phone: 1300 363 992

Email: [email protected]

"We built Raising Thinkers because we believe every parent deserves to feel confident walking alongside their child through the moments that shape who they become. Protecting your family's privacy isn't just a legal obligation for us — it's part of the same promise. You trusted us with your attention. We don't take that lightly."

The Raising Thinkers Team